Founded by Dami Kwon (sister of famous South Korean pop star G-Dragon) and Jessica Jung, Seoul-based brand We11done — pronounced “well done”— debuted in 2015 with a collection of athleisure and streetwear-inspired styles, merging aesthetics from the late 1990s and early 2000s. The brand offers functional yet sleek oversized cut and bright-coloured men and women apparels.