APPLIED ART FORMS in Singapore and Malaysia – Official Retailer at Club21.com

APPLIED ART FORMS is a contemporary fashion brand founded by Guy Berryman, best known as the bassist of Coldplay. The label explores the intersection of utilitarian heritage, authentic craftsmanship, and modern design—drawing inspiration from military and workwear traditions across Europe and Japan.

Recognised for structured silhouettes, durable fabrication, and refined construction, APPLIED ART FORMS delivers elevated wardrobe essentials built to last and improve with age.

Available at select Club21 boutiques and online.

Shop the collection online: Club21.com

About APPLIED ART FORMS

Founded by Guy Berryman, APPLIED ART FORMS reflects a deep appreciation for functional garments rooted in history. The brand references archival military uniforms, industrial workwear, and authentic European and Japanese manufacturing techniques.

Each collection is built around:

  • Utility-driven construction
  • Structured outerwear
  • Durable natural fabrics
  • Elevated craftsmanship
  • Neutral, adaptable colour palettes

Garments are sustainably crafted, designed not only for longevity but to develop character over time.

APPLIED ART FORMS approaches fashion with intention—prioritising purpose, durability, and thoughtful design over seasonal trends.

Brand Philosophy

  • Utility and function at the core
  • Authentic manufacturing techniques
  • Sustainable craftsmanship
  • Timeless design over trend cycles
  • Garments designed to improve with age

Key Product Categories

  • Men’s and women’s ready-to-wear
  • Outerwear and structured jackets
  • Trousers and functional separates
  • Minimalist everyday essentials

Shop APPLIED ART FORMS in Malaysia | Kuala Lumpur Club21 Boutiques & Online

Available online at Club21.com and at selected Malaysia boutiques:

The Gardens, Mid Valley City

  • Address: G-250, Ground Floor & F-248, 1st Floor,
    Lingkaran Syed Putra, 59200 Kuala Lumpur
  • Hours: 10:00 AM – 10:00 PM daily
  • Phone: +6012 398 6735
  • View on Google Maps

The Exchange TRX (Seibu)

  • Address: L1.DS.01, Persiaran TRX, 55188 Kuala Lumpur
  • Hours: 10:00 AM – 10:00 PM daily
  • Phone: +6012 398 5312
  • View on Google Maps

Product Highlights

Why APPLIED ART FORMS Is Distinctive

APPLIED ART FORMS stands out for its:

  • Founded by Guy Berryman: A musician’s perspective translated into disciplined, heritage-inspired design.
  • Utilitarian Heritage: Strong references to military and workwear silhouettes.
  • European & Japanese Craftsmanship: Authentic manufacturing techniques with elevated construction.
  • Durable, Sustainable Fabrics: Garments designed to age beautifully and last long-term.
  • Architectural Minimalism: Structured yet wearable silhouettes with subtle detailing.

Style & Category Positioning

APPLIED ART FORMS sits within contemporary utilitarian fashion, aligning with brands that value:

  • Functional design
  • Craftsmanship-led construction
  • Modern minimalism
  • Sustainable longevity

It appeals to professionals, creatives, and individuals who favour refined, purpose-driven clothing.

Is APPLIED ART FORMS Suitable for Work, Travel & Everyday Wear?

Work: Tailored outerwear, structured trousers, and clean silhouettes suit creative, smart-casual, and design-led workplaces.

Travel: Durable fabrics, practical cuts, and layering-friendly pieces make the brand suitable for travel and daily movement.

Everyday: Versatile separates integrate easily into everyday wardrobes, offering comfort with a refined, modern look.

APPLIED ART FORMS is popular among professionals, creatives, and individuals who favour functional, understated style in Singapore and Malaysia.

Fit, Comfort & Wearability

APPLIED ART FORMS designs typically feature relaxed or structured fits that allow ease of movement while maintaining form. Pieces are designed for comfort and daily functionality. Refer to individual product measurements for preferred fit.

Material Quality & Care

The brand uses carefully selected fabrics designed for durability and structure.

Care Tips:

  • Follow garment care labels carefully
  • Avoid high heat to preserve fabric integrity
  • Store structured pieces on hangers to maintain shape

Authenticity, Warranty & Aftercare

APPLIED ART FORMS is sold exclusively through authorised retailers. Purchases from Club21 include authenticity assurance, boutique support, and aftercare services in Singapore and Malaysia.

Buyer’s Guide: Is APPLIED ART FORMS Worth It?

Pros

✓ Authentic utilitarian heritage
✓ Sustainable, long-lasting construction
✓ Elevated craftsmanship
✓ Timeless minimalist aesthetic
✓ Founded by Guy Berryman

Considerations

▢ Understated design may feel subtle for statement wardrobes
▢ Neutral palette prioritises versatility over bold colour

Best For

  • Minimalist wardrobes
  • Functional everyday dressing
  • Creative and design-led professionals
  • Clients seeking long-term wardrobe investment

Worth It If…
There is appreciation for purpose-driven fashion, authentic craftsmanship, and garments built to improve with age.

Frequently Asked Questions (FAQ)

1. Who founded APPLIED ART FORMS?
The brand was founded by Guy Berryman, bassist of Coldplay.

2. What is APPLIED ART FORMS known for?
Utilitarian-inspired silhouettes, durable fabrics, and craftsmanship-led construction.

3. Is APPLIED ART FORMS sustainable?
The brand emphasises longevity, responsible production, and garments designed to age well.

4. Is APPLIED ART FORMS suitable for everyday wear?
Yes. The collections are built around functional, versatile essentials.

5. Where can I buy APPLIED ART FORMS in Singapore and Malaysia?
At selected Club21 boutiques in Kuala Lumpur, or online at Club21.com.

Shop Online or Visit a Boutique Today

Explore the latest APPLIED ART FORMS collection online at Club21.com or visit a Club21 boutique in Malaysia to discover contemporary fashion defined by function, craftsmanship, and modern design.