There’s no denying that streetwear has definitely made its way into luxury fashion. Simply ask any hypebeast and they’ll tell you that streetwear is not just a trend —it’s a lifestyle. Once reserved for the skater kids, it’s now common to see a pair of sneakers and a hoodie on a model walking down the runways of Paris as it is to find them in the streets.
To help you amp up your streetwear game, we take a deep dive into what streetwear is and we’ve rounded up some of our favourite streetwear brands you need to know for sartorial success.
What Is Streetwear?
Taking inspiration from hip-hop culture and the skater style, streetwear incorporates comfortable yet trendy clothing such as graphic tees, sweatpants and expensive sneakers. Followers of the latest trends in streetwear are known as hypebeasts and thy would go to great lengths to get their hands on limited edition hoodies, sneakers and more.
Unlike other areas of fashion, streetwear is often size-inclusive, gender-neutral and made or worn by people of colour.
Throughout history, streetwear has been predominantly influenced by hip-hop — such as the 80’s and 90’s rap scene for gold chains, bucket hats, tracksuits and white Nikes. Recently, streetwear has seen a new influence: K-Pop. Streetwear is expanding its musical taste, thanks to the worldwide popularity of K-Pop bands such as BTS and Blackpink.
Streetwear Brands You Need To Know
1. CDG Play
Known for its outlandish designs and bizarre runway shows, Comme des Garçons can be easily identified by the iconic bug-eyed heart logo. The fashion house’s imprint, Play, is known for quite the opposite. It’s more subtle and focuses on simple staple items such as Breton tops, hoodies and logo tees. Play also has a long-running collaborative effort with Converse, which has been the heart shape stamped on the Chuck Taylor All Star 70.
匡威 Big Heart 低筒鞋
$5,670.00
COMME des GARCONS玩 交談Converse Peek-A-Boo 心型低筒運動鞋 白色 這款 COMME des GARCONS PLAY x Converse 運動鞋採用優質帆布鞋面，配有超大標誌性 CDG PLAY 心形和眼睛圖案，以及舒適的 Ortholite 鞋墊。 鞋面：棉 / 鞋底：橡膠 白色的 低胸 正面繫帶固定 CDG PLAY 心眼圖形 橡膠大底和鞋頭 請選擇您常用的尺寸。請注意，該產品提供兩種等效尺寸，因此產品代碼不同。這表示無論您選擇尺寸 3 還是尺寸 3（三），您都會收到相同尺寸的商品 (3)。… read more
雙眼男士開襟衫
$9,680.00
COMME des GARCONS PLAY雙眼男士開襟衫 透過這款簡單但奢華的 COMME des GARCONS PLAY 開襟衫，提升您的針織品風格。它秉承品牌的簡約美學，採用品牌標誌性的紅色心形徽標，採用超柔軟羊毛製成，穿著輕鬆舒適。 100% 羊毛 黑色的？？ 針織結構 正面飾有徽標貼片 V領 長袖 羅紋邊緣 羅紋袖口 ?? 該單品出現在《街頭服飾精選：您應該關注的品牌》中… read more
男士顛倒字 T 卹
$2,420.00
COMME des GARCONS PLAY男士顛倒字 T 卹 俏皮、圖案豐富的造型是 COMME des GARCONS PLAY 美學的標誌，這款白色棉質 T 卹就是一個很好的例子。像往常一樣，該系列的標誌性心形吉祥物獲得了一個功能 ???這次是深黑色的，並放置在顛倒的???玩???之間。品牌推廣。 100％純棉 白色的 寬鬆版型 圓領 短袖 ?? 該單品出現在《街頭服飾精選：您應該關注的品牌》中… read more
2. Undercover
Brand’s founder Jun Takahashi was greatly influenced by the UK punk scene, which heavily inspired some his most daring designs. Once popular in the 90’s fashion in Tokyo, Undercover has grown to becoming one of the most respected and prominent labels in the streetwear industry. Expect quirky tees splashed with over the top printed graphics.
3. Yohji Yamamoto
Hailed for his much lauded success in high fashion and streetwear, Yohji Yamamoto challenges convention. Known for his dark, evocative palettes and androgynous silhouettes, his designs are the opposite of Harajuku’s colourful subcultures. Yohji Yamamoto has also collaborated with Adidas to create Y-3, one of the brands at the forefront of streetwear.
4. Blackjack
Blackjack started in 1996 as a multi-label boutique and a love-child of first-line boutiques, Club 21 and Club 21 Men. Having influenced a generation of progressive thinkers in the 90s, Blackjack created a community of like-minded and inclusive fashion forward fashionistas of today. It was a ‘club’ for the alternative, the brave and the die-hard rebels. The label features oversized tees for men and women and i's is back to inspire as a fashion brand to a new community that is all about Peace, Love & Unity.
