AMI in Singapore and Malaysia – Official Retailer at Club21.com
AMI is a contemporary French luxury brand founded by Alexandre Mattiussi in 2010. Known for relaxed tailoring, effortless elegance, and its iconic AMI de Cœur (ADC) logo, the brand blends Parisian refinement with casual modernity.
Rooted in the idea of clothes people genuinely want to wear, AMI delivers ready-to-wear and accessories that feel approachable yet elevated—balancing comfort, structure, and understated confidence.
Available at selected Club21 boutiques and online.
Shop the collection online: Club21.com
About AMI
Founded in Paris on October 14, 2010, AMI was created by Alexandre Mattiussi after formative roles at Dior’s 30 Montaigne menswear line, Givenchy, and Marc Jacobs.
The brand quickly gained international recognition:
- 2012: Opened its first Paris boutique
- 2013: Winner of the prestigious ANDAM Fashion Award
- 2016: Joined the Fédération de la Haute Couture et de la Mode
- 2017: Launched the iconic AMI de Cœur logo line
By 2024, AMI had grown to more than 60 standalone stores worldwide and over 700 global points of sale.
AMI’s philosophy is simple yet powerful:
"If you approach people with a smile and good energy, people respond in a nice way."
The result is fashion that feels human, inclusive, and genuinely wearable.
Brand Philosophy
- Effortless Parisian elegance
- Relaxed tailoring with refined construction
- Inclusive, approachable luxury
- Timeless over trend-driven fashion
- Menswear foundations adapted across genders
Key Product Categories
- Men’s and women’s ready-to-wear
- Tailored jackets and structured outerwear
- Knitwear and oversized sweaters
- Shirts, trousers, and elevated essentials
- Leather goods and accessories
- Footwear including statement sneakers
Shop AMI in Singapore | Club21 Boutiques & Online
Available online at Club21.com and at selected Singapore boutiques:
Marina Bay Sands – The Shoppes
- Address: 2 Bayfront Avenue, Singapore 018972
- Hours: Sun–Thu: 10:30 AM – 10:30 PM | Fri–Sat & PH Eve: 10:30 AM – 11:00 PM
- Phone: +65 6304 1383 / +65 8121 3759
- View on Google Maps
- Situated in the Marina Bay waterfront retail and hotel cluster, accessible via Bayfront MRT (CE1/DT16) and connected to the CBD.
VOCO Orchard Singapore
- Address: 581 Orchard Road, Singapore 238883
- Hours: Mon–Sat: 10:30 AM – 7:30 PM | Sun & PH: 11:00 AM – 6:00 PM
- Phone: +65 8121 5133 / +65 6304 1455 / +65 6304 1459 / +65 6304 1331
-
View on Google Maps
- Located along the Orchard Road retail belt near major hotels and shopping malls.
COMO Orchard
- Address: 30 Bideford Road, Singapore 229922
- Hours: Mon & Tue: 10AM - 8PM | Wed to Sun: 8:30AM - 8PM
- Phone: +65 6304 1420 / +65 6304 1443
- View on Google Maps
Raffles City Shopping Centre
- Address: 252 North Bridge Road, Singapore 179103
- Hours: 10:00 AM – 10:00 PM daily
- Phone: +65 8121 5897
- View on Google Maps
Shop AMI in Malaysia | Kuala Lumpur Club21 Boutiques & Online
Available online at Club21.com and at selected Malaysia boutiques:
Pavilion Kuala Lumpur
-
Address: Lot 3.34.00 , 3.35.00 & 3.36.00 , Level 3,
168 Jalan Bukit Bintang, 55100 Kuala Lumpur - Hours: 10:00 AM – 10:00 PM daily
- Phone: +603 2142 8806
- View on Google Maps
The Gardens, Mid Valley City
-
Address: G-250, Ground Floor & F-248, 1st Floor,
Lingkaran Syed Putra, 59200 Kuala Lumpur - Hours: 10:00 AM – 10:00 PM daily
- Phone: +6012 398 6735
- View on Google Maps
Pavilion Damansara Heights
-
Address: Lot 2.38 & 2.39, Level 2,
Jalan Damanlela, Pusat Bandar Damansara, 50490 Kuala Lumpur - Hours: 10:00 AM – 10:00 PM daily
- Phone: +603 3010 3526
- View on Google Maps
The Exchange TRX (Seibu)
- Address: L1.DS.01, Persiaran TRX, 55188 Kuala Lumpur
- Hours: 10:00 AM – 10:00 PM daily
- Phone: +6012 398 5312
- View on Google Maps
Shoppes at Four Seasons Place
- Address: Lot G-04-06 & 08-09, Ground Floor,
145 Jalan Ampang, 50450 Kuala Lumpur - Hours: 10:00 AM – 10:00 PM daily
- Phone: +603 2858 7170
- View on Google Maps
- Product Highlights
Why AMI Is Distinctive
AMI stands out for its:
- AMI de Cœur (ADC) Logo: The heart-and-A emblem introduced in 2017 has become the brand’s defining signature. Often seen on oversized knitwear and essentials, the logo reflects warmth, friendship, and approachability.
- Relaxed Tailoring: Soft structures that connect formal and casual dressing.
- Upper Casual Elegance: Effortless silhouettes that elevate everyday wardrobes.
- Italian Leather Goods: Refined leather lines made in Italy, including updates to Paris Paris and Marcel nylon collections.
- Statement Footwear: From classic silhouettes to distinctive sneakers featured on runway shows.
Style & Category Positioning
AMI sits within contemporary Parisian luxury, alongside brands such as A.P.C., Maison Kitsuné, Officine Générale, and Theory.
It is ideal for:
- Modern professionals
- Creative individuals
- Minimalist wardrobes
- Those seeking elevated casualwear
AMI bridges smart tailoring and casual dressing without feeling overly formal or trend-driven.
Is AMI Suitable for Work, Travel & Everyday Wear?
Work: Tailored jackets, structured knitwear, and trousers are ideal for smart-casual and modern office environments.
Travel: Relaxed silhouettes and soft fabrics offer comfort for long days and transit.
Everyday: Logo sweaters, shirts, and outerwear provide effortless styling with subtle distinction.
AMI is particularly popular among professionals and creatives in Singapore and Malaysia who value understated, wearable luxury.
Fit, Comfort & Wearability
AMI designs typically feature relaxed or classic fits, offering comfort without compromising structure. Fits are generally true to size, with some styles intentionally oversized. Refer to individual product measurements for best results.
Material Quality & Care
AMI garments are crafted from premium fabrics with attention to durability and comfort.
Care Tips:
- Follow garment care labels carefully
- Store knitwear folded to maintain shape
- Avoid high heat when washing or drying
Authenticity, Warranty & Aftercare
AMI is sold exclusively through authorised retailers. Purchases from Club21 include authenticity assurance, boutique support, and aftercare services in Singapore and Malaysia.
Collaborations & Cultural Influence
AMI has collaborated with:
- Moncler
- Eastpak
- Gap
- Smiley
- K-Way
- Puma
These partnerships reinforce the brand’s blend of fashion credibility and cultural accessibility.
Buyer’s Guide: Is AMI Worth It?
Pros
✓ Iconic ADC logo recognition
✓ Relaxed yet polished tailoring
✓ Strong Parisian identity
✓ High-quality materials
✓ Easy cross-gender styling
Considerations
▢ Subtle aesthetic may not appeal to maximalist wardrobes
▢ Oversized fits may require thoughtful sizing
Best For
- Contemporary minimalist wardrobes
- Everyday elevated dressing
- Professionals seeking modern tailoring
- Clients drawn to logo-led yet refined design
Worth It If…
There is appreciation for understated French luxury with authentic heritage and versatile wearability.
Frequently Asked Questions (FAQ)
1. What does AMI stand for?
AMI means “friend” in French, reflecting the brand’s approachable and inclusive philosophy.
2. Who founded AMI Paris?
AMI was founded in 2010 by Alexandre Mattiussi.
3. What is the AMI de Cœur logo?
The AMI de Cœur (ADC) logo is the heart-and-A emblem introduced in 2017, now the brand’s signature symbol.
4. Is AMI considered a luxury brand?
AMI is positioned within contemporary luxury, offering premium materials and refined everyday tailoring.
5. Are AMI pieces unisex?
AMI offers both men’s and women’s collections, often sharing silhouettes and design language across genders.
6. Is AMI true to size?
Most pieces fit true to size, though some styles are intentionally oversized.
7. Where can I buy AMI in Singapore and Malaysia?
At selected Club21 boutiques in Singapore and Kuala Lumpur, or online at Club21.com.
Shop Online or Visit a Boutique Today
Explore the latest AMI collection online at Club21.com or visit a Club21 boutique in Singapore or Malaysia to experience contemporary luxury defined by ease, elegance, and modern Parisian style.
