Erdem in Singapore and Malaysia – Official Retailer at Club21.co

Erdem is a luxury womenswear label that blends romantic design with refined craftsmanship and poetic storytelling. Known for expressive prints, sculptural silhouettes, and intricate detail, Erdem creates timeless pieces inspired by art, history, and strong female narratives.

Available exclusively at Club21 boutiques and online, Erdem offers sophisticated fashion that celebrates individuality, elegance, and emotion-driven design.

Shop the collection online: Club21.com

About Erdem

Founded in London by Canadian-Turkish designer Erdem Moralıoğlu, the label is renowned for its distinctive take on modern femininity. Since launching his eponymous label in 2005, Moralıoğlu has built a global following with his signature combination of graphic florals, bold colour palettes, and narrative-driven collections.

Described by the designer as “colour, optimism and oddities,” Erdem garments strike a balance between structure and softness—expressing strength and vulnerability through silhouette and print.

Brand Philosophy:

  • Romantic femininity with modern sensibility
  • Narrative storytelling through textile and form
  • Precision tailoring balanced by movement and ease
  • Luxury rooted in craftsmanship and heritage

Key Product Categories:

  • Printed dresses and occasionwear
  • Tailored outerwear and statement coats
  • Silk blouses and feminine tops
  • Skirts and separates

Shop Erdem in Singapore | Club21 Boutiques & Online

Available exclusively online at Club21.com and at select Club21 Singapore boutiques:

VOCO Orchard Singapore

  • Address: 581 Orchard Road, Singapore 238883
  • Hours: Mon–Sat: 10:30 AM – 7:30 PM | Sun & PH: 11:00 AM – 6:00 PM
  • Phone: +65 8121 5133 / +65 6304 1455 / +65 6304 1459 / +65 6304 1331 
  • View on Google Maps
  • Located along the Orchard Road retail belt near major hotels and shopping malls.

Product Highlights

Why Erdem Clothing Is Unique

  • Signature Prints: Hand-illustrated florals and painterly patterns inspired by history and portraiture
  • Luxury Materials: Rich silks, delicate lace, and detailed embroidery
  • Tailored Romance: Sculptural silhouettes that balance softness with structure
  • Couture-Inspired Detailing: From pintucks to intricate pleats and embellishments

Style and Category Positioning

Erdem sits within global luxury fashion, with design peers such as Simone Rocha, Giambattista Valli, and Alexander McQueen. Ideal for those who seek expressive yet refined pieces with emotional and artistic depth.

Is Erdem Good for Work, Events & Everyday Wear?

Work: Certain tailored separates and blouses are suitable for formal or creative professional settings.

Events: Signature dresses and gowns are ideal for weddings, galas, and special occasions.

Everyday: Lighter separates and tops may be styled for elevated daywear when dressed down appropriately.

Erdem appeals to discerning women in Singapore and Malaysia who favour beauty, expression, and elegance in their wardrobes.

Fit & Wearability

Erdem garments generally follow true-to-size tailoring, with structured fits in jackets and dresses and softer drape in blouses and skirts. Reviewing garment measurements is recommended, especially for fitted or embellished designs.

Care & Fabric Considerations

Due to the use of delicate fabrics and embroidery, many Erdem pieces require professional dry cleaning. Care instructions vary by garment and should be followed carefully to preserve detailing and fabric integrity.

Authenticity, Warranty & Aftercare

Erdem is sold exclusively through authorised retailers. Club21 provides authenticity assurance, boutique support, and aftercare guidance for eligible purchases made in Singapore and Malaysia.

Buyer’s Guide: Is Erdem Worth It?

Pros

✓ Distinctive and romantic aesthetic
✓ Signature prints and thoughtful storytelling
✓ Exceptional quality in materials and construction
✓ Strong investment for occasionwear

Considerations

▢ Premium price point
▢ May be too ornate for minimalist wardrobes

Best For

  • Fashion-forward formal wardrobes
  • Art-driven design lovers
  • Romantic, expressive style aesthetics
  • Occasions and elevated social dressing

Worth It If…
You value beautifully made clothing with emotional resonance, expert craftsmanship, and timeless elegance that makes a lasting impression.

Frequently Asked Questions (FAQ)

1. What is Erdem known for?
Romantic prints, floral motifs, and couture-inspired detailing.

2. Is Erdem considered a luxury brand?
Yes. It is a luxury fashion house with international acclaim.

3. Are Erdem garments suitable for events?
Absolutely. The brand is celebrated for occasionwear and evening looks.

4. Does Erdem run true to size?
Most pieces are true to size, though fitted garments may require tailored consideration.

5. Where is Erdem designed?
In London, under the direction of founder Erdem Moralıoğlu.

6. How should Erdem pieces be cared for?
Most require dry cleaning due to delicate fabrics and finishes.

7. Where can I buy Erdem in Singapore and Malaysia?
At selected Club21 boutiques in Singapore and Kuala Lumpur, or online at Club21.com.

Shop Online or Visit a Boutique Today

Explore the full Erdem collection online at Club21.com or visit a Club21 boutique in Singapore or Malaysia to experience luxury fashion defined by romance, craftsmanship, and timeless elegance.