JiyongKim in Singapore and Malaysia – Official Retailer at Club21.com

JiyongKim is a contemporary menswear label known for its experimental fabric treatment, sculptural silhouettes, and process-driven approach to design. Recognised for its signature Sun-Bleach technique, the brand transforms everyday garments through natural ageing processes, creating clothing that carries visible traces of time, weather, and craft.

Founded by South Korean designer Jiyong Kim, the label combines conceptual design with sustainable material experimentation, resulting in garments that feel expressive yet understated.

Available at Club21 boutiques and online, JiyongKim appeals to individuals who value material storytelling, innovative craftsmanship, and thoughtful, non-conventional fashion.

Shop the collection online: Club21.com

About JiyongKim

JiyongKim was officially launched in 2021 by South Korean designer Jiyong Kim, a graduate of Central Saint Martins in London, one of the world’s most influential fashion schools.

Before founding his label, Kim gained experience at several major fashion houses including Maison Mihara Yasuhiro, Lemaire, and Louis Vuitton under Virgil Abloh. These experiences helped shape his design philosophy, combining technical precision with experimental creativity.

The brand quickly gained attention for its distinctive Sun-Bleach technique, a fabric treatment method developed over several years. Instead of using chemical dyes, garments are manipulated with ties and ribbons and exposed to natural elements such as sunlight, wind, rain, and moonlight for extended periods. This slow process produces organic colour variation and surface textures unique to each garment.

JiyongKim collections often feature relaxed silhouettes, natural draping, and reconstructed vintage materials, creating menswear that reflects both sustainability and artistic experimentation.

Brand Philosophy:

  • Process-driven design as visual storytelling
  • Sustainable experimentation with natural fabric treatments
  • Embracing imperfection and organic variation
  • Conceptual menswear rooted in craftsmanship

Key Product Categories:

  • Shirts and relaxed tops
  • Jackets and lightweight outerwear
  • Trousers and utilitarian bottoms
  • Layered, texture-focused garments

The brand’s collections emphasise natural textures, earthy tones, and relaxed silhouettes, reinforcing its connection to nature and slow fashion principles.

Shop JiyongKim in Singapore | Club21 Boutiques & Online

Available online at Club21.com and at select Club21 Singapore boutiques:

VOCO Orchard Singapore

  • Address: 581 Orchard Road, Singapore 238883
  • Hours: Mon–Sat: 10:30 AM – 7:30 PM | Sun & PH: 11:00 AM – 6:00 PM
  • Phone: +65 8121 5133 / +65 6304 1455 / +65 6304 1459 / +65 6304 1331 
  • View on Google Maps
  • Located along the Orchard Road retail belt near major hotels and shopping malls.

Product Highlights

Why JiyongKim Is Unique

JiyongKim stands out for its:

  • Sun-Bleach Fabric Technique: Garments naturally aged through exposure to sunlight, wind, and rain
  • Process Visibility: Clothing that reveals the story of how it was made
  • Subtle Individuality: No two garments are exactly the same
  • Conceptual Craftsmanship: Minimal forms enriched by texture and surface treatment

Style and Category Positioning

JiyongKim sits within contemporary conceptual menswear, blending experimental textile processes with relaxed tailoring and sustainable design philosophy.

The brand has quickly emerged as one of the most exciting Asian menswear labels to watch, particularly among design-focused audiences.

Is JiyongKim Good for Work, Travel & Everyday Wear?

Work: Suitable for creative or design-focused environments where individuality and experimental fashion are welcomed.

Travel: Relaxed silhouettes and lightweight layering pieces make the brand practical for travel wardrobes.

Everyday: Designed for daily wear by individuals who appreciate subtle yet distinctive clothing.

JiyongKim resonates strongly with artists, designers, and fashion enthusiasts drawn to process-driven clothing.

Fit & Wearability

JiyongKim garments typically feature relaxed, draped, or slightly oversized silhouettes created through careful pattern cutting.

Sizing may feel generous by design, so reviewing garment measurements is recommended.

Care & Fabric Considerations

Due to the specialised Sun-Bleach process:

  • Colour variation and fading are intentional
  • Gentle care is recommended to preserve fabric texture

Always follow garment care instructions to maintain the garment’s character.

Authenticity, Warranty & Aftercare

JiyongKim is sold through authorised retailers. Club21 provides authenticity assurance, boutique support, and aftercare guidance for eligible purchases made in Singapore and Malaysia.

Buyer’s Guide: Is JiyongKim Worth It?

Pros

✓ Unique, process-driven design
✓ Organic colour variation and individuality
✓ Strong conceptual and material identity

Considerations

▢ Intentional colour variation may not appeal to traditional wardrobes
▢ Limited appeal for formal settings

Best For

  • Conceptual and artistic wardrobes
  • Creative professionals and designers
  • Fans of experimental fashion

Worth It If…
You appreciate clothing that expresses process, craftsmanship, and sustainable experimentation through innovative textile techniques.

Frequently Asked Questions (FAQ)

1. What is JiyongKim known for?
JiyongKim is known for its Sun-Bleach fabric treatment and process-driven garment design.

2. Who founded JiyongKim?
The brand was founded in 2021 by South Korean designer Jiyong Kim.

3. What is the Sun-Bleach technique?
Sun-Bleach is a fabric treatment process where garments are exposed to natural elements such as sunlight, wind, and rain to create organic fading and texture.

4. Does JiyongKim run true to size?
Most garments feature relaxed silhouettes and may feel slightly oversized by design.

5. Where can I buy JiyongKim in Singapore and Malaysia?
At selected Club21 boutiques in Singapore, or online at Club21.com.

Shop Online or Visit a Boutique Today

Explore the full JiyongKim collection online at Club21.com or visit a Club21 boutique in Singapore to experience fashion defined by process, texture, and quiet individuality.