pushBUTTON in Singapore and Malaysia – Official Retailer at Club21.com
pushBUTTON is a contemporary fashion label recognised for its bold colour palettes, playful energy, and expressive approach to modern dressing. The brand blends artistic experimentation with everyday wearability, offering collections that feel vibrant, confident, and visually distinctive.
Available at Club21 boutiques and online, pushBUTTON appeals to individuals who enjoy statement fashion with a creative and approachable edge.
Shop the collection online: Club21.com
About pushBUTTON
pushBUTTON is a South Korean fashion label founded by Seung-gun Park, a former pop singer turned designer. The brand began taking shape in the early 2000s and officially gained international attention after presenting at Seoul Fashion Week in 2010.
Park’s design vision is rooted in the idea of combining opposites to create expressive silhouettes. pushBUTTON merges elements that may traditionally contrast, such as feminine and masculine, sporty and sensual, and past and future, resulting in garments that feel both playful and conceptually driven.
Drawing inspiration from the bold colours and flamboyant spirit of 1980s and 1990s fashion, the brand reinterprets retro influences through a contemporary lens. Collections are designed to be easy to mix and match, balancing artistic experimentation with everyday wearability.
Today, pushBUTTON is recognised for its distinctive colour combinations, gender-fluid styling, and expressive silhouettes that challenge conventional fashion boundaries while remaining approachable and wearable.
Brand Philosophy:
- Bold colour and expressive design
- Artistic creativity balanced with everyday wear
- Playful silhouettes inspired by retro influences
- Fashion that encourages individual expression
Key Product Categories:
- Statement tops and colourful shirts
- Expressive dresses and skirts
- Contemporary trousers and playful bottoms
- Creative outerwear and layering pieces
pushBUTTON sits within contemporary fashion, appealing to individuals who enjoy expressive design, bold colour palettes, and playful reinterpretations of modern wardrobes.
Shop pushBUTTON in Singapore | Club21 Boutiques & Online
Available online at Club21.com and at selected Singapore boutiques:
Marina Bay Sands – The Shoppes
- Address: 2 Bayfront Avenue, Singapore 018972
- Hours: Sun–Thu: 10:30 AM – 10:30 PM | Fri–Sat & PH Eve: 10:30 AM – 11:00 PM
- Phone: +65 6304 1383 / +65 8121 3759
- View on Google Maps
- Situated in the Marina Bay waterfront retail and hotel cluster, accessible via Bayfront MRT (CE1/DT16) and connected to the CBD.
COMO Orchard
- Address: 30 Bideford Road, Singapore 229922
- Hours: Mon & Tue: 10AM - 8PM | Wed to Sun: 8:30AM - 8PM
- Phone: +65 6304 1420 / +65 6304 1443
- View on Google Maps
Shop pushBUTTON in Malaysia | Kuala Lumpur Club21 Boutiques & Online
Available online at Club21.com and at selected Malaysia boutiques:
Pavilion Kuala Lumpur
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Address: Lot 3.34.00, 3.35.00 & 3.36.00, Level 3,
168 Jalan Bukit Bintang, 55100 Kuala Lumpur - Hours: 10:00 AM – 10:00 PM daily
- Phone: +603 2142 8806
- View on Google Maps
Pavilion Damansara Heights
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Address: Lot 2.38 & 2.39, Level 2,
Jalan Damanlela, Pusat Bandar Damansara, 50490 Kuala Lumpur - Hours: 10:00 AM – 10:00 PM daily
- Phone: +603 3010 3526
- View on Google Maps
Shoppes at Four Seasons Place
- Address: Lot G-04-06 & 08-09, Ground Floor,
145 Jalan Ampang, 50450 Kuala Lumpur - Hours: 10:00 AM – 10:00 PM daily
- Phone: +603 2858 7170
- View on Google Maps
Product Highlights
Why pushBUTTON Clothing Is Unique
- Bold Colour Play: Vibrant palettes inspired by the flamboyant energy of 1980s fashion.
- Creative Contrasts: Designs that combine opposites such as sporty and elegant, masculine and feminine.
- Playful Silhouettes: Distinctive shapes that bring personality and visual interest to everyday garments.
- Artistic Identity: Fashion that balances expressive creativity with consumer-friendly wearability.
Style and Category Positioning
pushBUTTON sits within contemporary fashion, appealing to individuals who enjoy expressive design with everyday versatility.
Is pushBUTTON Good for Work, Travel & Everyday Wear?
Work: Suitable for creative, relaxed, or fashion-forward environments.
Travel: Lightweight and expressive pieces add variety to travel wardrobes.
Everyday: Designed for daily wear by individuals who enjoy colour and personality in their outfits.
pushBUTTON resonates with creatives and fashion enthusiasts who appreciate playful, expressive styling.
Fit & Wearability
pushBUTTON garments vary from relaxed to structured silhouettes depending on the design. Many pieces incorporate playful proportions that add character while maintaining comfortable wearability.
Reviewing measurements is recommended to achieve preferred proportions and styling.
Care & Fabric Considerations
Care requirements vary depending on fabric composition and colour treatments. Some vibrant or detailed garments may require gentle handling or professional care.
Always follow garment care instructions to preserve colour and fabric integrity.
Authenticity, Warranty & Aftercare
pushBUTTON is sold through authorised retailers. Club21 provides authenticity assurance, boutique support, and aftercare guidance for eligible purchases made in Singapore and Malaysia.
Buyer’s Guide: Is pushBUTTON Worth It?
Pros
✓ Bold, expressive design with strong identity
✓ Easy mix-and-match styling
✓ Creative yet wearable collections
Considerations
▢ Vibrant colours may not suit minimalist wardrobes
▢ Seasonal designs vary in availability
Best For
- Creative and expressive wardrobes
- Statement everyday dressing
- Individuals who enjoy colour-forward fashion
Worth It If…
You enjoy fashion that blends artistic expression with everyday wearability.
Frequently Asked Questions (FAQ)
1. What is pushBUTTON known for?
pushBUTTON is known for bold colours, playful silhouettes, and expressive contemporary designs influenced by retro fashion.
2. Who founded pushBUTTON?
pushBUTTON was founded by South Korean designer Seung-gun Park, a former pop singer who transitioned into fashion design.
3. Is pushBUTTON considered luxury?
The brand sits within contemporary fashion, recognised for its creative design language and distinctive aesthetic.
4. Does pushBUTTON run true to size?
Fit varies depending on the design and silhouette, so reviewing measurements is recommended.
5. Where can I buy pushBUTTON in Singapore and Malaysia?
At selected Club21 boutiques in Singapore and Kuala Lumpur, or online at Club21.com.
Shop Online or Visit a Boutique Today
Explore the full pushBUTTON collection online at Club21.com or visit a Club21 boutique in Singapore or Malaysia to experience contemporary fashion defined by bold colour, playful design, and expressive creativity.
